Good publicity, bad publicity: This institution is becoming a TikTok star – and this brand is failing

TikTok Nursing Home

© TikTok / @krassaltenheim

More and more brands are trying to market 9:16, some with more, some with less success. Kristin Gaska and Magnus Folten from WeCreate in their column shed light on who has had a positive impact lately and where there is still room for improvement. This time both examples revolve around debranding, which in one case was carried out perfectly and in another unconvincingly.

Leave a Reply

Your email address will not be published.