Good publicity, bad publicity: This property is becoming a TikTok star – and this brand is wrong

More and more brands are trying to market 9:16, some with more, some with less success. Kristin Gaska and Magnus Folten from WeCreate in their column shed light on who has had a positive impact lately and where there is still room for improvement. This time both examples revolve around debranding, which in one case was carried out perfectly and in another unconvincingly.