How ARD wants to attract a lot of attention with the Golden Dot at the World Cup
Screenforce DaysHow ARD wants to attract a lot of attention with the Golden Dot at the World Cup
Uwe Esser, Marketing Director of ARD Media, spoke about innovations in the program
World Cup matches, rich crime scenes and a proven evening program with quizzes and series: these were the dominant themes at the presentation of the ARD program for the upcoming season as part of Screenforce Day. The Golden Dots, which were first used at the 2020 European Championships, should once again have a special advertising effect on spectators during the Winter World Cup.
